![]() Kilar believed that this strategy was a win, although many executives and filmmakers strongly disagreed. That was a huge deal at the time and a major shift in the film landscape. What was Kilar’s strategy? Known as the " Project Popcorn initiative," Kilar made the 2021 theatrical slate ( Dune, Godzilla vs Kong, and The Matrix 4 ) day-and-date in theaters and on HBO Max during the pandemic. ![]() According to Deadline, Zaslav is rejecting Kilar’s infamous strategy to focus on building streaming subscriptions for HBO Max.
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